Arca Brand System

Arca had grown quickly and their brand had grown with them — inconsistently. Different team members were making different design decisions, and the accumulation of those small choices was starting to erode the premium feel they'd worked hard to establish.

The project was equal parts strategy and systems design. We started by defining what Arca actually stood for — not their mission statement, but the qualities that should come through in every customer interaction. Then we built a design system that made the right choice the easy choice.

The brand system included a component library, usage guidelines written for non-designers, and a set of rules about when to break the rules. Eighteen months later, it's still holding.