Past Projects

Repositioned a B2B SaaS company from a feature-led pitch to a clear value narrative that resonated with enterprise buyers.

Built the brand and go-to-market strategy for a health tech startup launching into a market dominated by legacy players.

Created a new visual identity for a venture firm that needed to signal taste and conviction to both founders and LPs.

Untangled a complex product story for a developer tools company struggling to explain a powerful but nuanced platform.

Developed a full brand system for a fintech startup scaling from 10 to 100 people while keeping their design quality consistent.